Helping purpose-driven organisations grow their impact – for good.

I've spent two decades at the intersection of social entrepreneurship, community building, and behaviour and systems change. Over that time, I've built, advised, and consulted startups, charities, and purpose-driven businesses.

Perhaps my proudest achievement is founding and running Do Nation for 14 years – a multi-award winning B Corp and behaviour change platform that engaged 70,000 people to save over 17,000 tonnes of CO₂ annually through their personal actions.

We pioneered an industry, shaping funding models from the ground up through a mixture of grant funding, angel investment, product partnerships, crowdfunding, and, predominantly, B2B sales. We worked with 500+ clients from PwC to WWF, innocent drinks to UCL, and grew organically to a team of 19 people, before closing the business gracefully in 2024.

That experience taught me something many impact organisations are still figuring out: community isn't just your mission – it's your most underutilised business asset. The most durable organisations aren't those who landed the biggest grant or closed a Series A, they're the ones who built genuine relationships with the people they serve, and found ways to turn that loyalty into sustainable income, through membership models, product development, crowdfunding, earned revenue, or partnerships with real depth.

Which is why I focus on working with organisations that put people at the heart of the solution to some of our world's biggest problems. More of that below.

Beyond that, I bring experience across strategy, employee engagement, impact measurement, and storytelling. I work best as a genuine thought partner and doer - I'm not a consultant who parachutes in with a framework, writes a report, and leaves you to deliver.

I'm London-based, currently taking on a small number of new clients, and I'd love to hear what you're working on.