Helping purpose-driven organisations grow their impact — for good.

I spent 14 years building Do Nation — a behaviour change platform that engaged 70,000 people to save over 17,000 tonnes of CO₂ annually through their personal actions. We pioneered an industry, shaping funding models from the ground up through a mixture of grant funding, angel investment, crowdfunding, and, predominantly, B2B sales. We worked with 500+ clients from primary schools to PwC, innocent drinks to WWF, and grew organically to a team of 19 — before closing the business gracefully in 2024.

That experience taught me something many impact organisations are still figuring out: community isn't just your mission — it's your most underutilised business asset. The most durable organisations aren't those who landed the biggest grant or closed a Series A. They're the ones who built genuine relationships with the people they serve, and found ways to turn that loyalty into sustainable income — through membership models, crowdfunding, earned revenue, or partnerships with real depth.

This is especially true for early-stage startups. Too many promising climate and nature ventures get locked into a cycle of round after round of investment, optimising for growth over resilience. I love working with founders at the early stage to design their organisations differently from the start — building in the community relationships, revenue models, and operational foundations that create longevity rather than dependency.

Beyond that, I bring experience across strategy, employee engagement, impact measurement, and storytelling — and I work best as a genuine thought partner, not a consultant who parachutes in with a framework.

I'm London-based, currently taking on a small number of new clients, and I'd love to hear what you're working on.